I have been working hard on the marketing materials for Bliss and I’m excited with the progress we’ve done so far. I am posting these updates on my personal blog because I want to post finished pieces on K Glyphics.
A few weeks ago, we finalized the Bliss re-design logo and now we’re working on the business cards.
The concept behind this logo was found through inspiration from Ancient Egyptian hieroglyphs of the lotus flower. The flower motif is important to Bliss, as when the woman go through this program, they blossom from a rough point in their lives overcoming violence into an empowered woman who has honed skills.
The colors were also inspired by the Ancient Egyptian palette. We originally thought orange was a too corporate feeling, but chose as shade of orange that was a bit subdued to match the earth vibe of the brand’s image.
The logo initially started with a dozen or so sketches and then photographed and uploaded. The sketch to the right was the last one we worked on before it was outlined in Illustrator and colored in in photoshop. I find it easier to do color effects in photoshop than in Illustrator so it was just personal preference on that choice.
We were pleased with the outcome of the logo and like the complexity of the logo as it can be broken down into different parts to be used in future aspects of the brand, so the rest of the branding image can have some flexibility. We also adored the final shape of the logo as it was reminiscent of the old logo, but a more updated – fresh look.
We’re working on finalizing the business card and perhaps hope to have it completed in the coming week.
The business card I had been struggling with since I haven’t done a non-standard size before. I am currently working on perfecting the piece, making sure every detail is just right! When you’re in this field, there are certain details that you pick up as a graphic designer that most people wouldn’t even consider but makes a world of a difference. We’re considering a laser-cut cover for example, or the inside cover should match up with the right fold flap… those things.