The last 3 years have been extremely rough for me. Everything from loosing a dream/beloved job, to suffering from slight alcoholism as a result of that impending loss, rejection, depression, grief and exhaustion; it has been difficult finding the clarity that I seek in my life as an artist. I have recently accepted my first full-time job as a graphic designer at a local co-op and I am elated. The job is a perfect combination of skills and personalities that it’s refreshing to work there. These past few weeks I’ve been doing a lot of retrospection in regards to what I’ve been through to get here.
I knew on some level, while working towards a full-time graphic design job, that upon landing one, I would have a better idea of what direction to head in regards to my life as an artist. Working at the co-op has deepened my connection to nature and the environment as well as my connection to plant materials. While in a co-op we mainly work for the farmers, bringing their bounty to a broader audience. Through marketing, are marketing plants and vegetables not necessarily people, although we do market the farmers themselves to connect a face to the product.
While job searching, I gave myself several interests and industries that I wouldn’t mind working in, i.e: Arts and Artists, Travel and Tourism, Agriculture/Science, etc. and this helped me narrow down the ‘perfect fit.’ It’s also intriguing to me that what I had done previously has led to what I do now as a full-time job. Little did I know there was a market for plant and vegetable photography, which is what started my career as a multimedia artist. Taking macro photos of plants and vegetables. Working with local artists and small businesses has helped emphasize this interest in working with other types of artisans and small businesses (such as farmers). These individuals require some specialized attention as their target audience is a bit different than say a big corporation.
I posted on facebook the other day that sometimes you have to overcome an obstacle to see your journey clearer. Because the artwork I work with focuses on the environment, I feel that this new direction can help me in defining my artwork even more, translating environmental ideas and concerns into visual artwork to communicate these issues. I like that, as that kind of ties in with my design skills in communication. Sometimes you have to overcome something to bring direction and a sense of purpose in your life.